Why Bottom-Line Leaders Buy Into A Culture Of Training

The High Cost Of Bad Training

To get more drivers on the road, some companies limit driver training to a ‘time’ rather than a ‘quality’ standard. But poorly trained drivers can come back to bite your fleet, not just through  multi-million-dollar crashes and workers comp claims, but also in fuel costs, equipment life cycles, and safety reputation.

Training Is Leadership and Leadership Is Training

In contrast, effective training leads to outcomes your leadership team cares about: fewer crashes, fuel cost savings, reduced liability, and most importantly, safer drivers. This webinar is geared for the forward-thinking manager who wants to steer their leadership team to the right decisions around training and improved performance. 

Listen to ITI's VP of Training Development, Laura McMillan, as she interviews training veteran Don Osterberg, former Senior VP at Schneider National. Learn how you can start leading with training today.

Watch The Webinar To Learn

  • How to effectively incorporate driver training into your company’s overall safety culture. 
  • How to organize your resources, people and processes to realize results.
  • How training influences driver retention.

Don’t miss this opportunity to discover how leading through training can make a real difference in the short- and long-term.



Don Osterberg headshot


Don Osterberg, former VP, Schneider National
Don Osterberg served for 12 years with Schneider National, retiring as senior vice president, responsible for safety, security, driver training, and regulatory compliance. Named Heavy Duty Trucking’s Fleet Innovator of the Year (2009), Osterberg’s extensive involvement advanced the safety culture within Schneider National and the industry at large. The Truck Safety Coalition recognized Osterberg in 2010 with the first-ever Distinguished Safety Leadership award.

Prior to his career in the transportation industry, Osterberg served as a Colonel in the U.S. Army infantry.  His military career included tours of duty in Europe, Southwest Asia and the continental United States. He served as the strategic advisor to the President of the United States and chairman of the Joint Chiefs of Staff while serving on the National Airborne Operations Center staff, battalion command of the Army’s airbase defense battalion, and chief plans officer for the 1st Infantry Division during Operation Desert Storm.



Laura McMillan, VP, Training & Development, ITI

Laura is VP of Training Development at Instructional Technologies, Inc., an industry leader in safety training solutions. She is a seasoned practitioner with over 15 years of experience in the transportation-logistics industry.

She has a BS in Business Management and an MA in Instructional System Design and Adult Learning. She has extensive experience with the analysis, design, development, deployment and evaluation of driver and non-driver training programs. She has a Class A-CDL and has served on the curriculum certification committee with the Professional Truck Driver Institute (PTDI). She served on the curriculum sub-committee as part of the Federal Motor Carrier Safety Administration’s (FMCSA) proposed rule for entry level driver training (ELDT). She currently serves on the Board of Governors of the National Private Truck Council (NPTC).

She is an award winning instructional designer recognized by the American Society of Training and Development (ATD) and a frequent speaker at American Trucking Association (ATA) events.